I was reading a summary of Don Peppers and Martha Rogers 1993 book The One to One Future and came across this idea. In the past, there was a divide between the “haves” and the “have-nots,” but in the future this divide will shift to the “theres” and the “not-theres.” That is, the privileged are going to have the choice to live or be anywhere to generate income, while the people who don’t develop computer-savvy and build passive and residual income are going to be stuck working for others and going to offices or factories for set hours.

BECOMING ONE OF THE “NOT THERES” BY SETTING UP AUTOMATED STREAMS OF PASSIVE INCOME

The good news is that it doesn’t require a great deal of education to become a “not-there” (just listen to and read some of the Internet Marketing gurus who don’t speak or write grammatically to be convinced of the truth of this statement). Heck, when I listen to them, some of these folks don’t seem very smart. But they are clever and they have knuckled down to figure out how this new world of the web works.

We at the Web Whisperers are committed to helping you become one of the “not-theres.”