March 3, 2007

Marketing to your “niche” by creating a podcast.

Several weeks ago I finally got around to starting a podcast. I have a website geared toward a community of so-called “alternative health practitioners,” who practice The Feldenkrais Method of Somatic Education. The podcast listeners are mainly practitioners and trainers of this method. The calls are recorded on Skype. I turn them in mp3’s, edit them on a Mac and post them on my website.

The net effect of the podcast has been to increase my traffic by about 500%. Granted, my initial traffic was only about 10 - 15 hits per day. Even so, I now get 50 - 100 hits per day and I expect that to grow as I add new interviewees and get more subscribers through iTunes and RSS.

All in all, it has been a great experience and an excellent strategy for building traffic and name recognition. Take a look at the Feldenkrais Podcast.

Do I need to remind you that if you come to any of the Web Whisperer’s Bootcamps you will leave with a fully-functional podcast of your own?

Filed under Uncategorized by ryannagy

Permalink Print